Introduction:

• Begin by introducing yourself and your role in the project.
• Express your appreciation for their time and participation.
• Briefly outline the purpose of the interview and its importance in informing the redesign process.

Background Information:

1. Can you provide a brief overview of your role and responsibilities within the organization?
   • This question helps you understand the stakeholder's perspective and involvement in the project.
   • Co-organizer, involved more in financial side — collects invoices from sponsors, tries to get people onboard for BNT, handles social media too
2. What are the key objectives and goals you hope to achieve with the website redesign project?
   • Gain insights into the high-level goals and expectations of the stakeholders.
   • Make it more engaging - give reason for people to comeback

Current Website Assessment: 3. How would you describe the strengths and weaknesses of our current website from your perspective?

• Identify areas that stakeholders consider successful or in need of improvement.
• Lot of content - a pro and a con; more info on previous events, challenge is : overflow of information; user flow needs to be better
• Curated content needs to be there - brand messaging is missing

1. What specific features or functionalities do you think are currently lacking on the website?
   • Understand stakeholder expectations for the redesigned website.
   • There could be a balance of legacy of BNT and newer components; maintain essence of legacy but show the growth attained

Target Audience and User Experience: 5. Who is the primary target audience for the website, and what are their key needs or pain points?

• Understand the audience's characteristics and expectations.
• Tech entrepreneurs and founders; other indirect stakeholders would be sponsors, business clients - could have a separate page for them that speaks about them

1. From your perspective, what would be the ideal user experience on the new website?
2. How should it feel like? Vibe
   • Wants it to be modern, show we’re up with current trends
   • Brand refresh is essential

Competitive Landscape: 7. What are your thoughts on our competitors' websites, and are there any specific features or design elements you find noteworthy?

• Massfounders network has events calendar, member directory, they’re good additions
• Startups.com has a good looking UI, core components from diff competitors