What’s BNT: Hub of activities, ecosystem that provides combination of knowledge, resources, and experiences that help a variety of people, whether they be, you know, tech professionals, early stage startup founders, international students, and people that are just curious about the technology scene in and around Boston and New England's an access point as well as an immersive sort of, journey that they can go on whether it's through attending events, whether it's through, interacting with us, the team, and the various other stakeholders
I would say that that BNT, Boston New Technology, is a technology and startup group that helps you better get to know the Boston, like, soar up and innovation ecosystem through providing, you know, monthly events like the start up showcase, for example, where we have startups pitch and tell their stories. We can also help you better understand and get connected to people by attending our fireside chat series soar by attending workshops or events where you get to know, a specific topic. We can help you with networking. We can help you better understand the emerging technology landscape through a lot of the things that we're going to be putting out in terms of, like, thought based content and, like, thought leadership. And, you can also attend one of our many partner events, where, for example, we do things like hackathons, boot camps, or other special trainings. So we want, to put you at the center of it in terms of, like, whatever you're looking soar. Whether you want to, for example, learn more about product development, whether you want to learn more about blockchain, or whether you want to learn more about AI, all you have to do is ask and also explore. And the expectation that I have is that, especially as we optimize all these user friendly experiences, you'll get to know, just what is on the map and how to go and find those treasures.
Target users: Tech professionals, early stage startup founders, international students, and people who are just curious about the technology scene
USP, differentiating factor from competitors: Primary users are not startups ****Boston New Technology is for people that are interested in technology, various kinds of technology.
My favorite part about Boston New Technology from this particular advantage point is, looking after those people who are just either curious or who may not exactly feel comfortable going into more of the, like, loud and super, like, you know, intense, like, environments where we try to make things as comfortable for those, introverted people as possible
BNT Mission:
Core Values:
Inclusion:
Inspiration:
Empowerment:
Key Takeaway:
Goal is to understand - what are our expectations from websites - what are the most important things that we expect from website and how success would look like for our website. Let’s break it down. So that I would get a deep understanding about BNT and how we want to make it a brand that feels like its meant to be.
very old,it rambles, blocky text on it - it needs to be clean and optimized → one thing is that I can’t have fun with it → constantly challenged by it’s not interactive → non engaging → doesn’t make sense branding-wise, → too many artifacts → Calendar is not what it should be → it’s useful, but not on A game. → doesn’t feel like notion, slack - modern. → should be accessible for everyone → style wise behind → go on startup boston